VETERANS AFFAIRS

"SHIFT" — PSA
Project Overview
This PSA was developed for the Department of Veterans Affairs as an informational outreach to loved ones of veterans struggling with mental health while adjusting to civilian life.

I developed initial style frames of typographic projection onto photography. Additionally, I laid out the typographic grid and hierarchy working closely with the client to modify the messaging and meaning of the key words to reflect the real world transcribed stories of interviews with the veterans. I also did final photo selection and retouching on the selected veterans.
VETERANS AFFAIRS / FACKRELL BROTHERS / REINGOLD

CLIENT

MIDNIGHT SHERPA

DESIGN AGENCY

DESIGN

ROLE

2020

YEAR

AFTER EFFECTS / CINEMA 4D / REDSHIFT / ILLUSTRATOR

SOFTWARE